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Sustainable home goods store, my role as UX/UI Designer was to create a seamless user experience. Updating the checkout flow, adding a auto ship feature and contributing to the art direction.

Working closely with a project manager, creative director, e-commerce manager and 3 engineers.

Deliverables:
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• User Research
• Wireframes & Prototyping
• Shopify Web Design
• Design System in Figma
• Checkout Optimization
• Art Direction
• Marketing Collateral

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Conducted market research, interviews and surveys to understand customer needs and values and how they align with business objectives. Luckily, our users are sustainability centric and value products with purpose.

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Collaborated with stakeholders to define the objectives of updating the B2B and D2C websites to inform our conscious consumerism. This included adding an autoship feature, optimizing the checkout flow, re-designing the B2B website and auditing the design system.

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Engaged cross-functional teams in workshops to brainstorm ideas for engaging with customers in the D2C and B2B space. Creating marketing campaigns around product launches and sustainability messaging. Exploring features such as exclusive discounts, early access to new products, and personalized recommendations.

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This includes the re-design of the membership homepage introducing personalization and recommendations. A/B Testing landing pages and homepages on a monthly basis and assisting in art direction for monthly e-commerce shoots and two campaigns.

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