Le Jean

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An denim brand driven by california classics and sustainable denim. I designed and built out a shopify website in 3 months. My role was Lead UX / UI Designer, working with an engineering team of 3 and a creative director. On going collaboration with web reporting, insights and graphic design marketing collateral.

Deliverables:
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• Wireframes
• Design System
• Shopify Set Up
• Email Design + Flow Set Up

Conducted thorough research of D2C customers to understand their preferences, pain points, and expectations. Created detailed user personas for the D2C audience, incorporating insights gathered during the empathetic phase.

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Established clear objectives for the website, such as increasing online sales, improving customer engagement, and building brand loyalty.

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Engaged cross-functional teams in collaborative workshops to brainstorm website features, design elements, and user experiences. Encouraging creativity and explore marketing ideas.

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Developed high-fidelity prototypes that represent the finalized design and functionality of the D2C website. Ensure that the user interface is intuitive, and the user journey is seamless. Creating email campaign templates and marketing collateral.

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