Marketing
Web Design
Branding

Astralique

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Astralique — Acupuncture studio based in San Diego. I had the opportunity to shape the visual identity. I was the lead designer on this project working with the founder.

Deliverables:
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• Brand Identity
• Design System in Figma
• Wireframes for Website
• Social Templates

EMPATHIZE:
Understanding the Needs of the Audience

To begin the design thinking process, I conducted interviews with the founder and select clients to gain insights into their experiences, expectations, and preferences. We also explored competitors' branding to understand industry norms.
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DEFINE:
Brand Identity & Objectives

Developing personas representing the target audience, combining our research findings to create relatable and detailed profiles. This helped me keep the user at the center of design decisions.
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IDEATE:
Generating Creative Solutions

Exploring various visual elements, color schemes, and typography including logo variations, color palettes, and mockups of marketing collateral that aligned with the studio's philosophy.
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PROTOTYPE:
Creating a Tangible Representation

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Developed high-fidelity prototypes and wireframes for a responsive website design.
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