Marketing
Motion

Child Of Wild

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a San Diego based jewelry brand fueled by sustainability and ethical practices, existing to inspire transcendental purchasing. I collaborated with the team as a Graphic Designer. I created social assets, videos, web updates and the illustration for a bandana.

EMPATHIZE:
Understanding the Audience and Marketing Trends

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Conducted market research and customer surveys. This helped me empathize with the target audience, understand their preferences, and gain insights into current market trends in the jewelry industry.
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DEFINE:
Clarifying Objectives and Brand Values

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In collaboration with the founder, we defined the marketing objectives, emphasizing the need for a contemporary and sustainable brand image. The goal was to communicate the brand's commitment to quality craftsmanship and ethical sourcing.
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IDEATE:
Generating Creative Concepts

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Engaging in collaborative workshops, generating a range of creative concepts, exploring visual elements, mood boards, color schemes, and messaging.
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DESIGN:
Developing Assets

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Created templates for social media, email campaigns, web design and illustrated a bandana where 10% of proceeds went to a non-profit.
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Next Project
Astralique

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